Adam Vecheta.

Performance& growthmarketer forDTC brands

Let's talk

A bit about me

Adam Vecheta

I'm a performance marketer focused on growing DTC e-commerce brands across paid acquisition channels, and I spend most of my time in Meta Ads. For the past four years I've worked on e-commerce brands big and small, with direct responsibility for their results. For one client, I helped double revenue within five months on the same marketing spend. I connect data, creative and customer behavior.

Adam Vecheta

  • +100%

    Revenue growth in the first 5 months of working together

    for a kitchenware client

  • 1stplace

    at the Markething hackathon

    Fuck Cancer, 2025

  1. Performance Marketing Manager

    CreativeHeroes09/2026 — present

    Strategic planning and management of performance marketing across e-commerce, B2B and services. From analysis and budget allocation to running campaigns, optimizing the purchase journey and finding new opportunities for growth.

    • Building marketing strategies and media plans, and allocating budgets in the millions of CZK
    • Running acquisition and remarketing campaigns across Meta Ads, Google Ads and ChatGPT Ads
    • Optimizing the customer journey and conversion processes
    • Bringing AI into marketing processes, including automated reporting, dashboards and connecting ad platforms via MCP

  2. PPC Specialist

    Freelance07/2024 — present

    Independent management of paid marketing for clients' online stores, focused on growing online sales.

    • Building, managing and optimizing campaigns in Meta Ads, Google Ads and Sklik
    • Evaluating campaign performance and managing budgets
    • Testing ad creatives, audiences and campaigns
    • Working with clients on their offers, messaging and store growth

    PIKASTORE s.r.o.

    • Managing paid channels in Google Ads and Meta Ads
    • Planning campaigns and preparing briefs and concepts for ad creatives

    Dřevotvar družstvo

    • Managing paid channels in Google Ads and Sklik
    • Taking over performance marketing from an external agency
    • Doubling revenue within five months at the same level of spend

  3. Digital Marketing Specialist

    Mixit s.r.o.06/2024 — 10/2026

    Managing and evaluating performance campaigns, with an emphasis on reporting and working with data.

    • Managing and evaluating campaigns in Meta Ads and Google Ads
    • Building reports in Looker Studio and Google Sheets, working with data in Google Analytics 4
    • Analyzing campaign results, revenue, products and customer segments
    • Regular competitor monitoring and reports to inform further decisions
    • Evaluating paid acquisition in the context of revenue, brand and the store's overall profitability

  4. E-commerce & performance marketing | US & UK

    Own projects03/2025 — 08/2026

    End-to-end management of my own e-commerce projects, from product selection and analysis of customer motivations to acquisition and profitability.

    • Selecting and testing products for the US and UK markets
    • Testing different marketing angles, offers and messaging
    • Building product pages and ad creatives
    • Managing and optimizing campaigns in Meta Ads
    • Measuring performance by cost, conversions and revenue
    • Adjusting creatives, offers and messaging based on test results

  5. 1st place at the Markething hackathon

    Fuck Cancer03/2025

    My team won first place. The brief was to devise a marketing strategy that would communicate the topic of cancer through two influencers, as creatively and with as much reach as possible.

    Read the article (in Czech)

  6. E-shop Manager

    Dunestreet2022 — 2024 · 1 yr 5 mos

    Running the paid channels and the entire technical side of the store.

    • Managing paid channels in Google Ads, Meta Ads and Pinterest Ads
    • Social media communication
    • Working with Google Analytics, Merchant Center, Search Console and Klaviyo
    • Connecting to CSS (Comparison Shopping Service) programs
    • Running listings on price comparison sites

and now

Projects

Certificate for 1st place at Markething Hackathon 2025, made out to Adam Vecheta
Certificate for 1st place

Markething Hackathon 2025

In March 2025, together with my teammates, I won first place in the Markething hackathon for the patient organization Fuck Cancer. The task was to devise a marketing strategy that would communicate the topic of cancer through two influencers, as creatively and with as much reach as possible.

Reach outheeeere